Our patented, privacy-safe technology, Crossix SafeMine™, allows us to connect more person-level data than anyone else and breaks down barriers that have traditionally prevented the insights needed to improve health outcomes.

The fundamental infrastructure of the Crossix Distributed Data Network (DDN)™ was built to protect the privacy of consumers, while providing transformative insights to healthcare marketers. This approach enables connections across hundreds of millions of individuals, with none of the barriers that traditional data brokers encounter.

What does this mean for clients? More meaningful insights to drive better decisions.


Crossix is the only company to use a distributed approach to connect health data sets to non-health data sets at healthcare data suppliers. Today, Crossix data assets include Rx, OTC, clinical, claims, consumer, hospital, media data, and more, representing more than 300 million patients and 240 million consumers. And all Crossix data is safeguarded with best-in-class privacy.

"It's rare to be able to connect this data. Typically these data types are siloed and can only be used separately."

Nick Augustinos, Senior Vice President Health Information Services & Strategy at Cardinal Health.

  • Crossix Rx Strategies


    Information about patients, prescribers, and more.

    • Patient information (Age, Gender, Geo)
    • Rx Information (Date filled, Product, Quantity, Number of refills)
    • Prescriber information (HCP/Specialty, Office visit, Date written)
    • Cost information (Payment type, Payer info)
    • Pharmacy information (Specialty payer/Payer type)
    • eRx information (ePrescription, Patient or Physician request brand, Abandonment)
  • Clinical/EHR


    Treatment history, patient health information, and more.

    • Medical history (Treatment history, Doctor visits)
    • Patient health information (BMI, Weight, Blood pressure, Cholesterol level, Diagnosis)
    • Physician notes including patient and physician mentions of brand, patient symptoms, and diagnosis
    • Lab and test results
    • Real World Data (RWD)
  • Medical Claims

    Medical Claims

    Diagnoses and specialty drugs.

    • Diagnosis
    • Health care practitioner (HCP) administered drugs (injections, vaccinations, intravenous drugs)
    • Procedures
  • Hospital/Inpatient


    Treatments and procedures provided in the hospital.

    • Drugs, diagnoses, tests, labs, and procedures conducted in hospital/inpatient setting
    • Rehospitalization, including diagnosis and cause
    • Longitudinal linkage of outpatient and inpatient treatment
  • Specialty/Mail Order

    Specialty/Mail Order

    Medication for complex diseases.

    • Specialty drugs distributed through specialty pharmacy channels
    • Pharmacy information (Specialty payer/Payer type)
    • eRx information (ePrescription, Patient or Physician request brand, Abandonment)
  • OTC


    Over-the-counter purchase data.

    • Item information (Date, Product UPC, Quantity, Price, Discounts)
    • Store type
    • Shopping basket (Size, Trips)
  • CPG


    Purchase data for consumer packaged goods.

    • Item information (Data, Product UPC, Quantity, Price, Discounts)
    • Store type
    • Shopping basket (Size, Trips)
  • Consumer


    From demographics to interests to buying habits.

    • Demographics (Age, Race, Language, Profession, Marital status, Gender, Geo, Household size, Number of children, Religious affiliation, Education)
    • Financials (Credit card use, Investments, Stocks and bonds, Income, Home market value, House type)
    • Interests (Health interests, Travel, Pets, Social network activity, Collectibles, Hobbies)
    • Activities (Yoga, Photography, Free smartphone games)
    • Media (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
    • Buying & Shopping Activity (Gifts, Holiday items, Linens, Beauty, Health, Garden, Propensity to buy brand name medicine)
  • Media


    Data from publishers, networks, vendors and more.

    • TV (Set top box data)
    • Digital (Cross internet, Publishers)
    • Print (Subscriptions)
    • POC (HCP offices)
    • CRM (Client’s database vendors)
    • Email (Client & Third parties)
    • Mail (Client & Third parties)
    • Savings Offers (card processors)
    • Events (client & third parties)
    • EHR/HCP messaging (EHR companies)
    • Sales Calls (Client)

the most privacy-sensitive organizations in healthcare choose crossix

For many of the world’s top healthcare companies, safe consumer marketing analytics begin and end with Crossix. The most stringent privacy safeguards in the industry are built into Crossix technology.