DIFA Platform

DIFATM Digital Measurement

Crossix DIFA™ is the leading platform for measuring and optimizing digital healthcare marketing. The industry’s most comprehensive health data set makes it possible for DIFA to tie digital advertising campaigns to brand impact.

Marketers are 4x more likely to choose DIFA than any other analytics solution.

What sets DIFA apart is Crossix’s ability to connect data in ways, and at a level of granularity, no one else can. Since 2013, healthcare marketers have used DIFA to connect more than 300 digital campaigns to health data and patient actions, like doctor visits, diagnoses, lab results, and prescription sales.
  • Crossix DIFA for DTC Marketers
    Crossix DIFA™

    Best-in-class reporting connects DTC video, mobile, and display campaigns to patient behavior

  • Crossix DIFA Site
    Crossix DIFA Site™

    Surpassing traditional metrics to understand visitor behavior and optimize brand.com sites and traffic-drivers, including paid search

  • Crossix DIFA HCP
    Crossix DIFA HCP™

    First-of-its-kind HCP video, mobile, and display campaign insights

  • Crossix DIFA HCP Site
    Crossix DIFA HCP Site™

    Innovative solution to better understand the effectiveness of HCP-directed websites