AdVantics Rx combines Crossix analytics with Nielsen Catalina Solutions viewership data for more effective TV media planning.
1/3 of all DTC broadcast media dollars are planned using AdVantics Rx.
Widely embraced by TV planning agencies in the healthcare space, Advantics Rx is an interactive data platform used to more effectively plan and optimize national DTC campaigns.
benefits for marketers:
- Optimize current and future TV campaigns using predictive health data, not survey results
- Identify the programs, networks, and dayparts with the highest likelihood of reaching target health audiences
- Utilize Nielsen buying currency, allowing for full integration into existing broadcast media planning tools
- Improve the efficiency of media spend while maximizing reach
Explore the other Crossix TV Solutions — Crossix Addressable TV
and Crossix TV Impact