Press Releases

Crossix Solutions to Share Extensive Expertise at PMSA’s Annual Conference

Crossix to present pharmaceutical marketing case studies, best practices, and innovative targeting and measurement strategies

NEW YORK, NY – April 3, 2018 – Crossix Solutions will lead a total of five presentations at the Pharmaceutical Management Science Association’s (PMSA) Annual Conference, which is being held at the Grand Hyatt San Antonio from April 29, to May 2, 2018.

Kicking off the conference, Ira Haimowitz, PhD, VP, Product Strategy, and Alina Levin, Senior Director, Analytics Services, will lead a tutorial about digital analytics. Attendees will learn best practices for digital campaign optimization and benchmarks across the pharmaceutical industry.

Crossix is also presenting four conference presentations:

Closing the Loop: Leveraging Behavioral Data for More Effective Patient Segmentation 

Mark Schulman, Senior Director, Advanced Analytics, and Adam Dubrow, Senior Manager, Advanced Analytics, will detail a case study illustrating how behavioral data — both real-world health data & consumer data — can be used to power more meaningful segmentations.

Just What the Doctor Ordered: Robust Insights to Fuel HCP Digital Campaign Measurement 

Ira Haimowitz, PhD, Vice President, Product Strategy, will detail the growth in HCP digital marketing and the innovations available to better measure the success of these campaigns across display, mobile, and video platforms.

Case Study: Incremental Modeling Benefit for Predicting Consumer Diabetes Conditions 

Duncan Clegg, PhD, Product Operations Manager, will discuss how Crossix builds propensity models using the combination of health data and consumer data to predict the likelihood that a population will exhibit target health criteria.

Measuring the Synergy and Impact of Cross-Channel DTC Campaign Promotions 

Adam Dubrow, Senior Manager, Advanced Analytics, will demonstrate how connected data sources can be used to measure the reach overlap, Rx attribution, and ROI of a multi-channel DTC campaign that combined television, digital display, and print advertising.

For those unable to attend in person, PDF versions of the presentations can be shared upon request.

For more information about PMSA, click here. To learn more about these presentations and our capabilities, contact us at info@crossix.com.

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski