Press Releases

Crossix Solutions and AT&T to Share Addressable TV Insights at DTC National

Crossix Solutions and AT&T will discuss how investments in addressable TV have resulted in new technological capabilities for marketers across platforms.

NEW YORK, NY – March 27, 2018 – At next month’s DTC National Conference in Boston, Massachusetts, Shannon Gallagher, VP, Analytics Services, Crossix, will join Brian Cordes, Director, National Advertising Sales at AT&T, to demonstrate the positive impact addressable TV—paired with comprehensive targeting data—has made in pharma marketing.

In their presentation, “Addressable TV Comes of Age for Pharma,” the pair will discuss how increased investments in addressable TV have resulted in new targeting capabilities and how these capabilities allow pharma marketers to reach qualified audiences on TV.
Through specific case studies, attendees will see enhanced metrics and the benefits of building detailed, actionable audience profiles to strategize and optimize addressable TV campaigns.

The presentation will begin promptly at 2:30 p.m. ET on Thursday, April 19. For those unable to attend in person, a PDF version of the presentation can be shared upon request.

For more information about DTC National, click here. To learn more about our addressable TV capabilities, contact us at info@crossix.com.

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski