Press Releases

Crossix Solutions to Highlight the Benefits of Audience Unification at Digital Pharma East

Matthew Walsh will discuss how marketers can create a more precise targeted audience by linking health and consumer data.

NEW YORK, NY – October 1, 2018 – Matthew Walsh, Director, Industry Solutions at Crossix, will lead a speaking session at Digital Pharma East on Thursday, October 18, 2018. The conference is being held at the Pennsylvania Convention Center in Philadelphia, PA.

In his presentation, “Audience Unification: Improving Targeting and Consolidating Messaging,” Matthew will discuss how the process of audience unification, through the use of connected data, results in more precise targeting and a larger marketing impact.

Matthew will illustrate these benefits through a case study that details how a pharma client

  • Built robust patient segments
  • Applied these segments in a digital campaign, which resulted in a positive lift when measured
  • Expanded use of the segments in other channels with positive results

The presentation will begin promptly at 9:10 a.m. ET. For those unable to attend in person, a PDF version of the presentation can be shared upon request.

Those interested in attending Digital Pharma East can use our promo code C991CX for 15% off registration. For more information about Digital Pharma East, click here. To learn more about our capabilities, contact us at info@crossix.com.


About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski