Crossix Solutions and Pandora to Co-Present Webinar on Programmatic Targeting To Reach Health Consumers
The AdWeek-hosted discussion on September 20 will explore best practices for privacy-safe audience targeting and campaign measurement across display, audio, video, and mobile
NEW YORK, NY – September 6, 2018 – Duncan Clegg, PhD, Digital Programmatic Lead at Crossix, and Lee Ann Longinotti, Executive Director & Industry Lead for the Healthcare Vertical at Pandora (NYSE:P), the largest streaming music provider in the U.S., will discuss how brands can improve their campaign performance and engage consumers in a personalized—but privacy-safe way—by incorporating health information into their data-driven advertising strategies.
During the webinar, the duo will share their insights on
- different targeting methods and what makes the most sense for health brands
- challenges the healthcare industry faces and how to overcome them
- how to use health data to better understand and target key consumers
The webinar will begin promptly at 1:00 P.M. on Thursday, September 20.
Those interested in attending the event can register here
. For more information about Crossix, visit our website
About Crossix Solutions
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.