Crossix Solutions to Discuss Audience Unification with Thought Leaders from LGS Marketing Services and Healix
The MM&M-hosted webinar will highlight how a person-level approach allows marketers to reach the right audiences more efficiently.
NEW YORK, NY – October 29, 2018 – In a November 7 webinar, Shannon Gallagher, VP, Analytics Services, Crossix; Laura Glotzbach, President, LGS Marketing Services; and Benjamin Assour, SVP, Strategy, Healix, will discuss how the changing healthcare marketing landscape has caused marketers to adopt new strategies to maximize campaign performance.
The trio will specifically touch on how an audience unification approach, paired with new technology and advanced analytics, can help marketers more efficiently plan, execute and measure their multichannel marketing campaigns. They will also discuss
- the key benefits of audience unification
- regulatory challenges that accompany targeting in the healthcare industry
- case studies of audience unification in action
The presentation will begin promptly at 1:00 p.m. ET on Wednesday, November 7. For those unable to participate, the webinar will be available for replay after the event, by request.
To register for the upcoming webinar, click here.
About Crossix Solutions
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.