Press Releases

Crossix Solutions, Boehringer Ingelheim, and LGS Marketing Solutions to Share HCP Digital Campaign Perspectives at ePharma

Ira Haimowitz, Deb Nevins, and Laura Glotzbach will discuss the traditional challenges of HCP digital measurement and how new innovations can better address marketers’ needs. 

NEW YORK, NY – March 13, 2018 – Ira Haimowitz, Ph.D., VP, Product Strategy at Crossix, along with Deb Nevins, Sr. Associate Director at Boehringer Ingelheim, and Laura Glotzbach, President at LGS Marketing Solutions, will lead a speaking session at ePharma on Wednesday, March 21. The conference is being held at the Marriott Marquis in New York City.

In their presentation, “The Doctor (Data) Is In: Lessons Learned About Digital HCP Campaign Measurement,” they will discuss how changes in the healthcare industry and new technology advances have resulted in the evolution of marketing to HCP audiences. The discussion will also include findings from a number of HCP campaigns, including how digital HCP media expands and complements sales force targeting lists and how to measure campaign success.

The presentation will begin promptly at 12:15 p.m. ET. For those unable to attend in person, a PDF version of the presentation can be shared upon request.

For more information about ePharma, click here. To learn more about our HCP digital measurement capabilities, contact us at info@crossix.com.

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski