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Crossix Solutions to Speak at DTC Forum on TV & Print

Crossix Solutions will discuss the benefits of multichannel attribution in pharmaceutical campaigns at DTC Perspectives’ fall conference.

NEW YORK, NY – September 24, 2018 – At next month’s DTC Forum on TV & Print, Adam Dubrow, Director, Advanced Analytics, Crossix, will share his perspective on the importance of connected data when developing a marketing strategy and how it can be used to unify and measure across many channels.

In his presentation, Adam will share specific case studies that highlight how TV, print, and digital relate to and play off each other, especially as consumers function in an increasingly digital world.  

The presentation will begin promptly at 1:45 p.m. ET on Wednesday, October 10. For those unable to attend in person, a PDF version of the presentation can be shared upon request.

For more information about the DTC Forum on TV & Print, click here. To learn more about our measurement capabilities, contact us at info@crossix.com.

 

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.
 

Media Contact

Sarah Czarnowski
212-776-9404
pr@crossix.com