The Crossix Difference


The healthcare industry is large, complex, and rapidly evolving. So is advertising. So is data analytics. Only Crossix knows them all better than anyone else.

Precision Marketing, at Scale

Crossix combines precision marketing with a holistic view of key audiences. Our approach goes beyond segmentation to provide insights based on person-level data. Simultaneously, we enable brands to unify messaging and analytics, evaluating and optimizing campaigns based on the overall cross-channel effectiveness of their efforts.

How Crossix enables an audience-focused strategy.

With Crossix SafeMine technology, brands have a more complete view of their customers – from health actions and CPG purchases to demographics and media behavior. The advancement of analytics gives brands the opportunity to plan beyond specific channels and tactics and focus on the effectiveness of their marketing efforts, by audience, across all media.

Superior Client Service

With deep consumer and healthcare professional (HCP) expertise, Crossix’s passionate team has earned its reputation as the best in the industry. We leverage cutting-edge technology to deliver unparalleled audience and campaign insights, benchmarks and best practices, tailored to clients’ business needs.

Experience solution-focused client service with a team that understands clients' business challenges.

Crossix has earned partnerships with top healthcare companies, having conducted more than 25,000 analyses for more than 200 health brands. The speed, accuracy, and unrestricted connections Crossix provides help them work more effectively to improve health outcomes.


Gain insights from connections between Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data, with best-in-class privacy safeguards that far exceed HIPAA requirements.