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TV Impact™ TV IMPACT™

Crossix TV Impact provides accurate and innovative measurement to truly determine whether a nationally-delivered or addressable TV campaign drove patient action.


Use tv impact to:

  • Connect viewership data to actual health data
  • Quantify a campaign’s impact on incremental sales
  • Identify how effective each part of the TV campaign is in reaching target health audience and driving sales lift
  • Measure how other DTC channels perform relative to, and in concert with, TV
  • Optimize future campaigns