HCP Impact™ HCP Measurement


An innovative approach to personal & non-personal promotion measurement

HCP marketers have faced several challenges with campaign measurement: the length of time it takes to receive an initial read, the lack of real-time monitoring, and the shallowness of learnings. Our patient-centric measurement approach connects HCPs exposed to personal and non-personal promotion to their respective patients’ incremental treatment behavior, for a more accurate and actionable understanding of campaign performance.

Challenges of Legacy HCP Measurement

Advantages of Crossix HCP Impact


Unique & Accurate Double-Control Methodology


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