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DIFA Platform
 

DIFA Platform

DIFA™ is the leading platform for measuring and optimizing digital healthcare marketing. The industry’s most comprehensive health data set makes it possible for DIFA to provide unparalleled insights.

Marketers are 4x more likely to choose DIFA than any other analytics solution.


What sets DIFA apart is Crossix’s ability to connect data in ways, and at a granularity, no one else can. Since 2013, healthcare marketers have used DIFA to connect several hundred digital campaigns to health data and patient actions, like doctor visits, diagnoses, lab results, and prescription sales.
  • DIFA™

    Best-in-class reporting connects DTC video, mobile, and display campaigns to patient behavior

  • DIFA™ Site

    Surpassing traditional metrics to understand visitor behavior and optimize brand.com sites and traffic-drivers, including paid search

  • DIFA™ HCP

    First-of-its-kind HCP video, mobile, and display campaign insights