Press Releases

Crossix Solutions to Share Innovations in HCP Measurement at Digital Health Coalition’s Midwest Summit

Nina Kirshenbaum will discuss the traditional challenges of HCP digital measurement and how new technologies can help marketers optimize their campaigns 

NEW YORK, NY – September 20, 2017 – Nina Kirshenbaum, Senior Director, Analytics Services at Crossix, will lead a speaking session at the Digital Health Coalition Midwest Summit on Tuesday, September 26, 2017. The conference is being held at Takeda Pharmaceuticals’ headquarters in Deerfield, IL.

In her presentation, “Challenges & Solutions for HCP Digital Measurement,” Nina will discuss the evolution of HCP advertising, the challenges that accompany these changes, and how innovative technologies provide detailed insights that can help optimize digital campaigns.

The presentation will begin promptly at 3:35 p.m. CDT. Registration is available here for those interested in attending. For those unable to attend in person, a PDF version of the presentation can be shared upon request.

To learn more about our HCP digital measurement capabilities, contact us at info@crossix.com.

About Nina Kirshenbaum

Nina joined Crossix in 2014 and serves as Director, Analytics Services. In her role, she leads the ongoing delivery of Crossix’s suite of services and capabilities. As a veteran consultant, Nina works with agencies and pharmaceutical brands across therapeutic categories concentrating on media optimization and measurement. Nina has over ten years of experience focused on the intersection of strategy and analytics across financial services, media, and healthcare. Nina holds a BA in Economics from Washington University in St. Louis.    

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski