Crossix Solutions to Share Key Digital Measurement Insights at Digital Pharma East
Ira Haimowitz will share five key learnings Crossix has discovered in measuring hundreds of digital campaigns
NEW YORK, NY – October 25, 2016 – Ira Haimowitz, Ph.D., VP, Product Strategy at Crossix, will lead a speaking session at Digital Pharma East on Wednesday, October 26, 2016. The conference is being held at the Loews Philadelphia Hotel in Philadelphia, PA. Titled “Five Things You Don't Know, But Should About Digital Measurement,” the presentation compiles insights from 20 digital measurement case studies to glean the most interesting and widely applicable insights, including:
- The majority of media impressions occur on non-health programmatic properties
- With smarter targeting, programmatic through non-health publishers can achieve scale with targeting comparable to many health publishers
- Highest-indexing health publishers have smaller audiences, but also have higher frequency
- Audience treatment history and brand conversion are highly correlated
- Expanded clinical data raises the bar for digital media measurement
The presentation will begin promptly at 9:10 a.m. ET. For those unable to attend in person, a PDF version can be shared upon request.
To learn more about digital measurement or our upcoming speaking sessions, contact us at firstname.lastname@example.org. For more information about Digital Pharma East, click here.
About Ira Haimowitz
In his role as Vice President, Product Strategy at Crossix, Ira Haimowitz is dedicated to managing key client relationships and accelerating new product innovation, with a specific focus on the company’s rapidly growing digital, TV, and healthcare professional (HCP) analytics offerings.
Ira brings more than 20 years of pharmaceutical, consumer packaged goods (CPG), agency, and consulting expertise to Crossix. He has been recognized for developing many transformative analytics solutions, including media planning and optimization strategies, cross-channel campaign measurement, segmentation, targeting, and business intelligence dashboards. Prior to joining Crossix, Ira led new product development for Information Resources (IRI), nurturing client relationships in the CPG and over-the-counter (OTC) healthcare verticals. Before IRI, he led agency analytics groups at Wunderman and CementBloc, and worked client-side at General Electric, Pfizer, and Organon.
He also previously led the Pharmaceutical Management Science Association (PMSA) as President, and served on their Board of Directors for seven years. A seasoned writer, Ira has shared his thought leadership expertise through extensive publishing and speaking experience, including authoring the book Healthcare Relationship Marketing, a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. Ira received his Ph.D. in Computer Science, as well as a Bachelor of Science degree in Mathematics, from the Massachusetts Institute of Technology.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.