Press Releases

Crossix Solutions to Explore TV Planning & Optimization Best Practices at The DTC Forum on TV & Print

Dan Stein will share the top four insights learned from years of experience measuring TV campaigns 

NEW YORK, NY – October 26, 2016 – Dan Stein, SVP, Product Strategy at Crossix, will lead a speaking session at The DTC Forum on TV & Print on Thursday, October 27, 2016. The conference is being held at the Sonesta Hotel in Philadelphia, PA. Titled “Tune In: TV Planning & Optimization Insights You Won't Want to Miss,” the presentation highlights the trends in TV measurement that have developed as TV continues to evolve. Insights include:

  • Demo targeting is not always the most effective way to reach your audience
  • Primetime is not the only option for targeted reach
  • Understanding frequency is important for optimizing TV spend
  • TV is most effective when combined with other channels

The presentation will begin promptly at 3:45 p.m. ET. For those unable to attend in person, a PDF version can be shared upon request.

To learn more about Crossix's TV planning & optimization solutions or our upcoming speaking sessions, contact us at info@crossix.com. For more information about the DTC Forum on TV & Print, click here.

About Dan Stein

Dan serves as SVP, Analytics Services & Product Strategy, responsible for driving innovation across the Crossix product suite, including Digital and TV-based solutions. Prior to joining Crossix, Dan spent 8 years at Digitas and Digitas Health, where he led the Strategy and Analysis group in New York. At Digitas Health, Dan built a team focused on leveraging analytics to help pharma and health-focused clients optimize their marketing plans and partnerships. Dan brings over 16 years of digital, direct, and healthcare marketing experience. Previously, he worked at Scholastic where he developed interactive and direct marketing plans to support teachers and parents. He gained additional healthcare experience at PricewaterhouseCoopers where he designed and built comprehensive health & welfare systems for large companies. Dan graduated from the University of Pennsylvania with a B.A. in Economics.

About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.