Press Releases

Crossix Solutions to Explore Innovative Approaches to Optimizing Multidimensional Point of Care Campaigns at PEPP Conference

Lindsey Azzaretti will share a case study in which a pharma brand used innovative analytics to measure the true impact of their POC program

NEW YORK, NY – October 30, 2015 – Lindsey Azzaretti, Analytics Services Manager at Crossix, will lead a speaking session at the Patient Engagement through Physicians & Pharmacists (PEPP) Conference on Thursday, November 5, 2015. The conference is being held at the Ritz Carlton in Philadelphia, PA.

Titled “Into the Deep: Harnessing Advanced Analytics to Understand More Granular POC Program Impact”, the presentation will delve into a case study that outlines how a brand used a patient-centric methodology to understand program ROI and optimize their Point of Care (POC) efforts across all key dimensions.

Key takeaways from the presentation include:

  • New analytics methodologies exist to help brands understand the true impact of their multidimensional POC programs at a greater level of granularity than ever before
  • Many factors ultimately contribute to the success of a POC program, including type of tactic, vendor, frequency of exposure, and patient & physician profiles
  • It’s imperative that brands understand how each dimension of their programs perform relative to and in concert with each other

The presentation will begin promptly at 3:15 p.m. ET. For those unable to attend in person, a PDF version can be shared upon request.

“It’s important for brands to take a patient-centric approach because an exclusively physician-focused approach obscures some of the important insights about campaign performance. They can use the insights derived from patient-focused analytics to inform strategic decisions and optimize campaign investments.”
- Lindsey Azzaretti, Analytics Services Manager

To learn more about POC analytics or our upcoming speaking sessions, contact us at crossixinfo@crossix.com

About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.