Crossix Solutions to Share Cutting-Edge, Data-Driven Approaches to Digital Marketing at ePharma Summit
Duncan Clegg and Shannon Gallagher will lead two exciting sessions about technological advancements in digital audience reach and campaign measurement
NEW YORK, NY – February 22, 2016 – Crossix Solutions will lead two sessions at this year’s ePharma Summit at the Sheraton Times Square in New York City, February 29 – March 2. The ePharma Summit is one of the premier healthcare conferences where many companies exchange ideas and learn about innovative technology. The thought leadership showcased at the event actively examines current trends, marketplace needs, evolving customer bases, and explains how you can harness these opportunities to develop more effective, cost-efficient digital marketing campaigns.
As part of the new Disruptive Technology Showcase on February 29 at 11:45am, Duncan Clegg, product management supervisor at Crossix, will explore Crossix's unique, privacy-safe approach to reaching relevant health audiences programmatically across digital media by harnessing the power of predictive health data.
On March 2 at 2:00pm, Shannon Gallagher, VP analytics services at Crossix, will take the stage with Harlan Schwarz, EVP of integrated communications at Assembly to discuss how advances in digital campaign analytics are currently being leveraged. Gallagher and Schwarz will share a case study in which a top 10 pharma brand moved beyond traditional digital measurement metrics such as clicks and impressions, to use more predictive and proven leading indicators to better understand incremental sales and ROI.
“I'm excited to join Assembly in bringing these game-changing metrics to digital measurement. With the rapid rise of programmatic and the expansion of digital budgets, understanding the impact and efficiency of digital campaigns is more imperative than ever before. ”
- Shannon Gallagher, VP, Analytics Services at Crossix
To learn more about our digital audience and analytics solutions or our upcoming speaking sessions, contact us.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City.