Press Releases

Crossix Solutions to Join Thought Leaders from McKinsey & Company, Merck, and WPP Health & Wellness for Data-Focused Webinar

The MM&M-hosted discussion on March 6 will explore how Big Data is redefining precision marketing. 

NEW YORK, NY – February 10, 2018 – Medical Marketing & Media (MM&M) will host a webinar on Tuesday, March 6, during which healthcare industry thought leaders will discuss their perspectives on how Big Data has changed healthcare marketing strategies. “The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry,” is a one-hour discussion featuring

  • Sarah Caldwell, VP, Analytics Services, Crossix
  • Erin Sebal, Director, Global Customer & Brand Insights, Merck
  • Destry Sulkes, Chief Data Officer, WPP Health & Wellness
  • Ziv Yaar, Partner, McKinsey & Company

This webinar will touch on how Big Data has generated new opportunities to improve healthcare campaign approaches, from segmentation to measurement and optimization, as well as how they manage the inherent challenges that come with this influx of data.  

The presentation will begin promptly at 1:00 p.m. ET on Tuesday, March 6. For those unable to attend in person, the webinar will be available for replay after the event, by request.

About Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.

Media Contact

Sarah Czarnowski