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Crossix Solutions & Klick Health to Discuss Innovative Digital Marketing Analytics at DTC National

Crossix’s Ira Haimowitz & Klick Health’s Dori Cappola will share fresh approaches to digital marketing analytics 

NEW YORK, NY – March 27, 2017 – At next month’s DTC National in Boston, MA, Ira Haimowitz, VP, product strategy at Crossix, will join Dori Cappola, SVP, media at Klick Health to demonstrate the innovative ways that brands are leveraging expanded health data sets (beyond just Rx), as well as the fresh approaches that can be utilized in digital marketing analytics. In this session, the audience will learn how to apply these insights to brands to fundamentally reimagine to plan, measure, and optimize your digital campaigns across a variety of platforms, including display, video, and mobile.

Entitled “Harnessing the Power of New Analytics,” this presentation will enable the audience to better understand: 

  • What agency objectives are for DTC media buying
  • How advanced clinical metrics can be used for evaluating DTC
  • The key learnings Crossix has gleaned from multiple digital case studies 
  • How these insights can be put into action for pharma
The presentation will begin promptly at 9:15 a.m. ET on Friday, April 7th. Register for DTC National here — use our discount code crossix25 for 25% off. For those unable to attend in person, a PDF can be shared after the event, by request.

To learn more about Crossix, visit www.crossix.com


About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.