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  • HCP Site Measurement: Why it Matters
    Ira Haimowitz, PhD, VP, Product Strategy
    NOVEMBER 1, 2018

    Who is visiting HCP websites and what is the impact on prescribing behavior? Here’s what we’ve learned by connecting HCP website visitation to health care data.

  • AI in Healthcare Marketing: A New Data Frontier
    Sara Aby, PhD, Senior Data Scientist
    OCTOBER 2, 2018

    By “teaching” computer algorithms to learn from data, a door has opened for new technologies to emerge that can act and adapt without human intervention.

  • Health Changes Everything

    Phil Ripperger, VP, Business Development
    September 13, 2018

    Pioneering marketers are turning to privacy-safe health data to reach valuable and often elusive consumers that they might otherwise overlook.

 
  • Three Key Trends for Optimizing Brand.com Engagement
    Ira Haimowitz, PhD, VP, Product Strategy
    AUGUST 13, 2018

    Technology and big data have created new ways for brand marketers to better understand their site visitor behavior and the impact of their website on patients’ actions.

  • Do You Know Where Your Audience Synergies Are?
    Shannon Gallagher, VP, Analytics Services
    JULY 18, 2018

    By effectively leveraging third-party measurement solutions, pharmaceutical brands can gain a more holistic view of cross-channel campaigns and their impact on new prescriptions and adherence.

  • Putting Patients at the Center of POC Measurement
    Jeremy Mittler, VP, Industry Solutions
    JUNE 22, 2018

    Technology is changing the Point-of-Care (POC) space, and advanced analytics are helping brands measure POC impact more precisely than ever before.

 
  • Protecting Privacy in a Connected World
    Asaf Evenhaim, Co-Founder & CEO
    APRIL 5, 2018

    I believe passionately in the life-changing value that data can provide to improve health outcomes – but equally passionately in the need to protect the privacy of the patients we are working to help.

  • Beyond Geotargeting: Choosing Quality Over Quantity
    Whitney Kemper, Senior Director, Analytics Products
    MARCH 13, 2018

    By using the propensity model in conjunction with geo data, you can reach likely patients of high-prescribing HCPs in a given area with complementary messaging and ensure that both sides are ready for a productive conversation in the exam room.

  • HCP Digital Measurement: It's Time for a New Approach
    Ira Haimowitz, PhD, VP, Product Strategy
    OCTOBER 2, 2017

    Today’s reality demands a smarter measurement strategy that identifies the impact of HCP advertising wherever and whenever HCPs are exposed to advertising.

  • The Impact of Digital Media on Patient Behavior
    Ira Haimowitz, Vice President, Product Strategy
    SEPTEMBER 25, 2017

    Crossix used our expanded clinical health data set to work with a Type 2 Diabetes brand to measure the net impact, over control, of their recent digital DTC campaign.