Who is visiting HCP websites and what is the impact on prescribing behavior? Here’s what we’ve learned by connecting HCP website visitation to health care data.
By “teaching” computer algorithms to learn from data, a door has opened for new technologies to emerge that can act and adapt without human intervention.
Pioneering marketers are turning to privacy-safe health data to reach valuable and often elusive consumers that they might otherwise overlook.
Technology and big data have created new ways for brand marketers to better understand their site visitor behavior and the impact of their website on patients’ actions.
By effectively leveraging third-party measurement solutions, pharmaceutical brands can gain a more holistic view of cross-channel campaigns and their impact on new prescriptions and adherence.
Technology is changing the Point-of-Care (POC) space, and advanced analytics are helping brands measure POC impact more precisely than ever before.
I believe passionately in the life-changing value that data can provide to improve health outcomes – but equally passionately in the need to protect the privacy of the patients we are working to help.
As access to increasingly sophisticated digital targeting techniques grows, there’s a need to better align targeting efforts with the goal of reaching both the HCP and their relevant patients simultaneously.
Marketers can reach any physician, at any time, on any device, across a variety of consumer and professional channels, but are they are reaching the right HCPs?
Brand marketers spend countless hours identifying the publishers and channels that will best reach and engage patients. But what’s the true campaign impact on patient behavior and health outcomes?