Savings Offer Measurement
Rx OFFER IMPACTTM
- Pharmaceutical companies/brands
Deeper patient insights. Smarter offer decisions.
Is your patient savings program reaching the right consumers and driving incremental patients and prescriptions? Find out with our Rx Offer Impact™ solution. Using a combination of actual Rx data and privacy-safe measurement techniques, we help you understand the treatment profile of the audience that redeems savings offers (i.e., new vs. existing patients) and quantify conversion and/or adherence impact.
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- Measure the true business impact of patient Rx savings offer programs, above and beyond redemption activity
- Understand the Rx treatment profile of those who redeem a branded savings offer as well as the incremental Rx adherence attributed to offer usage
- Measure the ROI of your offer program and identify opportunities for future optimization