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The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry

Hosted by MM&M and Crossix
  • Erin Sebal
    Merck & Co.
  • Destry Sulkes, MD
    WPP Health & Wellness
  • Ziv Yaar
    McKinsey & Company
  • Sarah Caldwell
    Crossix Solutions
With the unprecedented amount of audience data now available, pharma marketers have new opportunities to leverage it to enhance their campaign strategies. From redefining segmentation approaches all the way to integrating precise measures of success, companies have the power to reach, engage, and analyze audiences like never before. While this data is an asset, challenges remain, including learning how to analyze and use it to influence marketing decisions.