- Pharmaceutical companies/brands
- CPG/OTC manufacturers
- Healthcare marketing agencies
A more meaningful way to measure TV.
Crossix TV Impact is changing the way healthcare companies evaluate TV advertising in a fundamentally different way—by measuring TV exposure using health behavioral data. Our solution brings together healthcare behavioral data, as well as viewership information, to determine if your campaign is reaching the right audience and generating new patients for your brand. And that’s crucial knowledge that can help you make smarter broadcast investments.
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- Understand the health treatment profile of the audience exposed to TV campaigns
- Determine if campaign exposure drives incremental new patient starts for Rx brands or incremental sales for OTC brands
- Leverage knowledge to optimize future campaign performance and ROI