Consumer Database Propensity Scoring
CONSUMER DATABASE SCORING
- Pharmaceutical companies/brands
- Online publishers
- Offline publishers
Advanced segmentation. Enhanced communication.
Your database is comprised of individuals with unique needs and preferences. But if you can focus on those who are more likely to treat – within specific condition categories or with specific brands – you can ensure more relevant messaging and optimize your communication programs. That’s why we created our Consumer Database Scoring solution. It uses predictive Rx and OTC data to improve segmentation, so you can customize outbound messaging, optimize communication cadence and more.
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- Segment your customer database to discover which segments are more likely to treat in the condition/brand
- Prioritize the audiences you focus on and cater your communications strategy accordingly