Market Trends, Adherence Analysis & Insights
- Pharmaceutical companies/brands
- Healthcare marketing agencies
- CPG/OTC manufacturers
Deep market knowledge, driven by data.
Ideal for new product launches and heavily competitive markets, this solution gives you a comprehensive view of the relevant dynamics and trends in condition-specific markets. Based on the latest data and analyses, our experts provide detailed perspective into consumer needs, competitive offerings and more. These insights can then be leveraged to craft more powerful strategies for branding, consumer marketing and HCP communications.
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- Understand how patients are currently treating - including types of medications and specific brands – and for how long
- Identify trigger points along patient pathways to modify treatment
- Pinpoint the ideal product launch strategy and timing, based on marketplace dynamics, seasonality, etc.