Crossix Solutions and Klick Health to Speak at Digital Pharma East 2015
Session will explore a case study in which pharma brand marketers used innovative analytics to measure the true impact of their brand website
NEW YORK, NY – September 24, 2015 – Dan Stein, SVP of Analytics Services and Product Strategy at Crossix and Cam Bedford, SVP of Strategy and Analytics at Klick Health, will speak at the 9th Annual Digital Pharma East conference on Thursday, October 1, 2015. The conference is being held at the Pennsylvania Convention Center in Philadelphia, PA.
The two thought leaders will share a groundbreaking case study that explores the innovative ways that a pharma brand marketing team leveraged Rx data to:
- Understand the treatment profile of visitors to their brand website
- Measure the incremental impact of their site in terms of actual Rx sales
- Gain actionable learnings to optimize their site’s content, creative and user experience
The presentation will begin promptly at 11:40 a.m. ET. For those unable to attend in person, a PDF version can be shared upon request.
“I'm extremely excited to join Klick in bringing these game-changing types of solutions to the market. We're taking site analytics to the next level, measuring the true value of the site as a whole, beyond just visitation and engagement.”
- Dan Stein, SVP Analytics Services and Product Strategy
To learn more about website analytics or our upcoming speaking sessions, contact us at email@example.com. For more information about Digital Pharma East, visit www.digitalpharmaseries.com/east.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.
About Klick Health
Klick Health is the world’s largest independent health agency, laser-focused on creating solutions that engage and educate healthcare providers about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. For more information on Klick, go to klick.com. Follow Klick on Twitter at @KlickHealth.