Crossix & LiveRamp to Share New Approaches to Measuring Digital Reach at ARF Audience Measurement
Crossix’s Whitney Kemper & LiveRamp’s Kaitie Coghlan will demonstrate an innovative approach to measuring digital reach
NEW YORK, NY – June 5, 2017 – At next week’s ARF Audience Measurement in Jersey City, NJ, Whitney Kemper, Senior Director, Analytics Products at Crossix, will join Kaitie Coghlan, Head of Customer Success, Data Partnerships at LiveRamp to share how the Crossix/LiveRamp partnership has enabled the pharmaceutical industry to measure reach based on actual people, instead of just cookies and devices.
In the past, ad server logs were used to match exposure data to cookies and devices, but in the multi-device world we now live in, this approach is problematic and invariably leads to over projecting.
In this study, Crossix and LiveRamp will share a new, innovative approach that accounts for:
- Multiple devices
- Bot traffic
- Exposure frequency
As the duo will demonstrate in the case study, this more sophisticated methodology led to greater accuracy in determining true reach.
The presentation, entitled “Who Are You Really Reaching with Your Digital Campaign,” will begin promptly at 11:50 a.m. ET on Monday, June 12th. Register for ARF Audience Measurement here
, and for those unable to attend in person, a PDF can be shared after the event, by request.
To learn more about Crossix’s digital measurement or our upcoming speaking sessions, contact us
About Crossix Solutions
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.