A Platform That Produces Results

What makes our industry-leading platform so unique and powerful? Its unrivaled ability to make meaningful connections between different types of data, then deliver actionable insights to our clients.

  • Crossix’s technology integrates data in HIPAA-compliant ways

    Our technology integrates data in HIPAA-compliant ways

  • Crossix uses a patented and proven technology

    We use a patented and proven technology

  • Crossix’s proprietary data network connects Rx, medical, OTC and 

various other data types

    Our proprietary data network connects health and non-health data

Learn more about our extensive data network now


The Crossix Platform can help you to:

  • The Crossix platform can help you understand and serve media to target 


    Understand target audiences and serve media to them

  • The Crossix platform can help you determine Rx and OTC sales lift

    Determine Rx and OTC sales lift using control groups

  • The Crossix platform can help you optimize media campaign performance 

and maximize ROI

    Optimize media campaign performance and maximize ROI


Unlike other analytics providers, our unique technology is specifically designed to combine varieties of large health and non-health datasets. We enable near real-time and “streaming” analytics to support business optimization applications. Our technology has the ability to be automated, making turnaround time faster. It is highly updateable and fluid. Additionally, many of our solutions are cloud-based – providing on-demand access to meaningful metrics. Plus, we own patents for our double-blinded, privacy-safe, distributed data-mining protocol, ensuring that our clients have confidence in our de-identified, HIPAA-compliant approach.

The industry's most unique and comprehensive network of connected data

Because our data network is proprietary and does not rely on third parties for matching, we are able to deliver analytics to our clients with an unparalleled accuracy and much faster than our competitors. Our ability to make connections across data sets and create truly longitudinal patient records is unmatched in the industry.

We have the most comprehensive data network of health and non-health data available for healthcare marketers, comprised of more than 250 million U.S. consumers (76% of the U.S. population).
  • Crossix Rx Strategies


    Information about patients, prescribers and more.

    • Patient information (Age, Gender, Geo)
    • Rx Information (Date filled, Product, Quantity, Number of refills)
    • Prescriber information (HCP/Specialty, Office visit, Date written)
    • Cost information (Payment type, Payer info)
    • Pharmacy information (Specialty payer/Payer type)
    • eRx information (ePrescription, Patient or Physician request brand, Abandonment)
  • OTC


    Purchase data for over-the-counter sales

    • Item information (Date, Product UPC, Quantity, Price, Discounts)
    • Store type
    • Shopping basket (Size, Trips)
  • Medical Claims

    Medical Claims

    Details on diagnoses and specialty drugs.

    • Specialty drugs distributed at POC (Injections, Vaccinations, Medical equipment)
    • Diagnosis
  • EHR


    Treatment history, patient health information and more.

    • Medical history (Treatment history, Doctor visits)
    • E-prescription information
    • Patient health information (Height, Weight, Blood pressure, Cholesterol level, Diagnosis)
  • Consumer


    From demographics to interests to buying habits.

    • Demographics (Age, Race, Language, Profession, Marital status, Gender, Geo, Household size, Number of children, Religious affiliation, Education)
    • Financials (Credit card use, Investments, Stocks and bonds, Income, Home market value, House type)
    • Interests (Health interests, Travel, Pets, Social network activity, Collectibles, Hobbies)
    • Activities (Yoga, Photography, Free smartphone games)
    • Media (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
    • Buying & Shopping Activity (Gifts, Holiday items, Linens, Beauty, Health, Garden, Propensity to buy brand name medicine)
  • Media


    Data from publishers, networks, vendors and more.

    • TV (Set top box data)
    • Digital (Cross internet, Publishers)
    • Print (Subscriptions)
    • POC (HCP offices)
    • CRM (Client’s database vendors)
    • Email (Client & Third parties)
    • Mail (Client & Third parties)
    • Savings Offers (card processors)
    • Events (client & third parties)
    • EHR/HCP messaging (EHR companies)
    • Sales Calls (Client)


We built our independent data network with HIPAA and consumer marketing challenges in mind. We utilize a patented methodology to report aggregated metrics on large groups of individuals, to comply with privacy laws and regulations, and to stringently protect information provided by our clients. Our fully automated process ensures that no one at Crossix ever accesses any protected health information under HIPAA. Only de-identified results leave the data suppliers and arrive at Crossix for analytics purposes.

Want to know more about our privacy-safe approach?
Read our commitment to privacy.


We are committed to developing deep, enduring, enterprise-wide relationships built upon mutual trust and confidence. Our team is comprised of data & analytics experts who understand and can address your unique needs. We are dedicated to partnering with our clients to help solve their toughest business problems.